About the studio

Hi, I make the cards

I'm a mum and a trained architect who ended up doing what I love most, drawing. Design by Sentiments is my little studio, and every card in the shop starts as a doodle by me.

I used to run a greeting cards business in person. Then life meant a big move, so the shop found a new home online. These days the cards live as printable files you download and make at home, which means I can send a bit of joy anywhere in the world.

Nothing here is churned out by the thousand. Each design begins as a rough sketch, gets tidied up and coloured in, then turned into a print ready file. You buy it once and print as many as you need.

See the cards
Straight from the ‘gram

The short version

A mum, an architect, and a very stubborn love of drawing. Swipe through the story of how a hands on card business became the little digital shop it is today.

Follow along on Instagram →
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designbysentiments Who am I? 🫣 A mum, an architect, an illustration designer, a greeting cards designer and an Etsy shop owner. Turning a passion into a little business, one card at a time.

How it works

Four steps from cart to card

01
Pick your card

Have a browse and find the one that sounds like you. Every card links straight to its Etsy listing.

02
Buy and download

Checkout happens on Etsy. The file lands in your account the second you pay.

03
Print it

Print at home on nice thick paper, or send the file to a local print shop. Every listing tells you the size.

04
Fold and give

Trim it, fold it, write your bit inside, and hand it over. Job done.

Custom work

Need something that doesn't exist yet?

If you want a one off card for a wedding, a leaving do, or a person with very particular taste, send me a note. Tell me the occasion and the feel you are after, and I will see what I can draw.

Ask about a commission